Read the Official Description


ESPM was born in 1951, through a project by Rodolfo Lima Martensen, at the invitation of Pietro Maria Bardi, then director of the São Paulo Museum of Art (Masp) - and supported by Assis Chateaubriand, president of the Associated Diaries, in the time the largest media group in Brazil. With the name of School of Propaganda of the Masp, it occupied, initially, a room of the museum.

Under the direction of Martensen and with the slogan "Teach who does", the school at that time met market professionals to teach their free course; but has kept to the present the philosophy of always associating practice with theory, which today characterizes most of the higher courses.

And already with the name of School of Propaganda of São Paulo remained installed in the MASP until 1955, when it moved to own facilities, in the same building, and gained the denomination "Superior". In 1971, Otto Hugo Scherb assumed the direction and proposed the change of the name to Superior School of Propaganda and Marketing, maintained until today. With the support of Antonio Delfim Neto - then Minister of Finance and also an exponent of USP - the course was adapted to the format of four years of communication courses then created and soon afterwards recognized by the Ministry of Education.

Mission, vision and values


To generate value for society by forming transforming leaders through education.

Vision 2020

To be the most important teaching, learning and research institution - in communication, management and technology - oriented to the market.


  • Economic, social and environmental sustainability
  • Valorization and promotion of Brazilian culture
  • Social system based on free initiative, freedom of expression, ethical standards and meritocracy
  • Transformation, creative and innovative, as the main motivating element of our actions
  • People who are committed, respected and valued
Programs taught in:
Portuguese (Brazil)